This project centred around the idea of creating a series of products to cater towards an assigned target audience (40-50yo). Through extensive product research and audience feeback, I came to the solution of making a colouring book with a parental themed humour throughout. Playfully addressing some common day to day problems when living with a teenager. This also lead to a card and magnet design (1) to add to the range, and eventually an ebook release of the colouring book, available on itunes, with functionality for use with existing digital colouring apps (2) to add a unique edge to the format.
